A photo licensing agreement template is an effective tool used to specify the terms and conditions regarding the use of a photograph as per its owner’s preference. This legal contract states the ownership of the image, specifies permitted usage, and the allowed duration of usage for a photo. This document is also known as an image licensing agreement and digital image license agreement.
Models, brands, and photographers usually use this agreement to protect their intellectual property rights. Furthermore, they use it to safely sell the rights of their images to clients. This agreement makes sure that the client will not violate copyright laws while using a photographer’s image.
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Who can use a photo licensing agreement?
A digital image license agreement is used by several entities that use photos for business or personal branding.
This document is used by the photographers to sell a license and earn money from their pictures. Photographers do the following with the help of a license;
- Generating revenue from their work
- Controlling specific use of their photos
- Establishing various streams of income for themselves
To advertise goods and services, brands and small or large companies use models. A brand enters into an agreement with the models to get full rights to use their photographs.
Brands, celebrities, and other companies get help from a marketing company for publicity and advertising. In addition, marketing companies sign an agreement with copyright holders to legally use copyrighted photos for their campaigns.
What should be included in a photo licensing agreement?
Include all necessary details in the agreement to protect the rights of each party. Consider the following;
- Description of the image
- Personal details of the licensor and licensee
- Length of the agreement
- Billing information
- Limitations and restrictions
How to write a photo licensing agreement?
Here are the steps to write an effective photo licensing agreement;
When you start writing the agreement, specify the parties by name first. Mention the name of each person and specify whether they are the licensor or licensee.
Describe the image
The contract must describe the image although creators may attach copies of the image to the contract. You should also specify whether the specific image is a photograph or artwork.
Specify the license type
A creator may explore different types of licenses on the basis of the copyright holder’s preference. It is important to clearly state whether the license is exclusive or non-exclusive.
In the agreement, describe the ways the photographs can be used. Some licensors may allow unrestricted use of the picture.
Include time frame
Indicate in the agreement a duration of use how long an image can be used.
Mention the fees and payment
Mention the fees to be paid for the use of the photographs as well as indicate when it is due and how it will be collected whether in one lump sum or installments.
Sign the document
Each party has to sign the photo licensing agreement to make it official and valid. You may also like photography contract template.
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These are as follows;
1- Exclusive license: This type of photo license gives the Licensee exclusive rights to use the image for a predetermined amount of time.
2- Non-exclusive license: It allows the licensee as well as the others to use the image as specified by the contract.
You need a model release rather than a photo license when you photograph another individual and use it for commercial purposes. It doesn’t matter whether you are a photographer and own the image.